Remote Web Developer & Digital Analytics Specialist

Remote Web Developer & Digital Analytics Specialist At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. Our team is supportive, engaged and enjoys working together to achieve shared goals. We offer exceptional benefits and are committed to promoting your well-being both in and out of the workplace. Join DATAMARK as a Web Developer & Digital Analytics Specialist and contribute your expertise in a role where your impact truly matters!

The Web Developer & Digital Analytics Specialist is responsible for owning and maintaining the Company website and marketing technology, ensuring technical stability, accurate tracking, and actionable insights across all digital channels. This role supports campaign performance, demand generation, and data-driven decision-making through close collaboration with marketing, sales, and technology partners while ensuring reliable measurement and optimization of digital experiences.

Requirements

• Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity.
• Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed.
• The Web Developer & Digital Analytics Specialist will own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks.
• Analyze user behavior and conversion performance to identify friction points and recommend improvements.
• Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean, reliable data.
• The Web Developer & Digital Analytics Specialist will build email templates, schedule and deploy email campaigns, and maintain email marketing operations including QA, UTMs, segmentation inputs, and performance tracking.
• Manage marketing technology integrations...