Full Stack Digital Media Buyer

About Palo Media Group

Palo Media Group isn’t your typical marketing agency.

We own and grow brands across multiple industries, investing our own capital into acquiring customers through paid media. Every campaign we launch is treated like a business, not just another client account.

Our team moves fast, tests constantly, challenges each other’s ideas, and takes ownership over results. We believe in accountability without ego. We work hard, celebrate wins together, and genuinely enjoy building things that scale.

Nothing is more important than our culture.

We want you to enjoy Mondays (as corny as that sounds) and be motivated to help the next team member. Culture over skills any day of the week.

If you’re looking for a place where you simply launch campaigns and wait for instructions, this probably isn’t it.

If you want to help build brands from the ground up and have a real impact on growth, keep reading.

The Role

We’re looking for a Full Stack Media Buyer who lives and breathes paid acquisition.

Your primary focus will be Google Ads and Meta, but we also expect you to be comfortable expanding into additional traffic sources as opportunities arise. This includes platforms like Native (Taboola, Outbrain), TikTok, Snapchat, Reddit, Microsoft Ads, and whatever channel makes sense for the brand.

You’re not just managing campaigns.

You’re helping own the growth of our brands.

That means thinking strategically, identifying new opportunities, building creative testing plans, solving problems before they become problems, and constantly asking, “How do we scale this?”

You'll also be able to share in the revenue growth with bonuses, along with your base.

What You’ll Be Responsible For

• Managing and scaling Google Search, Performance Max, YouTube, and Display campaigns
• Building and optimizing Meta campaigns across Facebook and Instagram
• Launching and testing campaigns across platforms like Taboola, Outbrain, TikTok, Snapchat, Reddit, Microsoft Ads, and others
• Working closely with creative strategists to develop winning ads instead of recycling what everyone else is doing
• Monitoring KPIs daily and making optimization decisions based on data
• Managing budgets across multiple brands and traffic sources simultaneously
• Identifying new testing opportunities, audiences, offers, and creative angles
• Collaborating with developers, designers, and operations to improve funnels and conversion rates
• Taking ownership over performance, not making excuses when something isn’t working

What We’re Looking For

• Strong hands on experience with Google Ads and Meta Ads
• Experience running campaigns on additional platforms like Native, TikTok, Snapchat, Microsoft Ads, Reddit, or similar
• Highly organized and capable of managing multiple campaigns across multiple brands at once
• Comfortable working with large budgets and performance metrics
• Deep understanding of attribution, conversion tracking, pixels, APIs, and analytics
• Able to balance strategy with execution
• Naturally curious and always testing new ideas
• Comfortable receiving feedback and challenging others respectfully
• Doesn’t need to be micromanaged

Bonus Points

• SEO experience
• Landing page optimization or CRO experience
• Experience with affiliate or performance marketing
• Experience using GA4, Looker Studio, Ringba, Hyros, Triple Whale, or similar platforms
• Basic knowledge of HTML, JavaScript, or tracking implementation

Why Palo?

You’ll have the opportunity to work on brands we actually own, not just client accounts.

Your ideas won’t disappear into layers of management. If you have a better way to do something, we’ll test it.

You’ll work alongside a small team of people who care deeply about winning, improving every day, and helping each other succeed.

We expect a lot from our team because we know what we’re building. If that excites you, we’d love to talk.

To Apply

Tell us about the largest budgets you’ve managed, which platforms you’re strongest on, your biggest performance wins, and a campaign you’re particularly proud of. Include links or examples if possible.

Pay: $60,000.00 - $80,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Unlimited paid time off

Experience

• Facebook Advertising: 2 years (Preferred)
• Google Ads: 2 years (Preferred)

Work Location: Remote